#Miami heat vice shirt license#

The expectation of an annual playoff berth - and wearing white when you attend Heat home games - has become the norm for fans of one of the league’s most successful franchises in recent history. It’s not even a thing we get asked about anymore.” “Apparel manufacturers throughout the NBA know when the playoffs come, they’ll have a complete line of white-only merchandise for us. That consistency applies to the team’s sales, as well, with a revamped line of apparel and merchandise rolling out each season, adding to Miami’s top-selling “Vice” or “Mashup” campaigns. Everybody knows and everybody expects it, and it has now become a playoff tradition that's recognized not only in our sport, but in others.” When was asked what he was most looking forward to in the playoffs, the first words out of his mouth were, ‘This place is going to be White Hot.’ The players recognize it. “When Kevin Love joined the team, we started doing some promos for the playoffs. Even opposing players are familiar with it, as McCullough explains. It has become as much a part of franchise’s history as Pat Riley, or the catch-all “Heat Culture” phrase that has become synonymous with the team’s gritty, tenacious identity. Miami’s players are no longer surprised by the unicolored mass of fans, as they were in 2004. DeFelice/Getty Images) Getty Imagesīut when Butler and the Heat play their first Finals home game since 2014 on June 7, “White Hot” will be back.

#Miami heat vice shirt license#

NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. warms up prior to the start of the game against the Los Angeles Lakers in Game Six of the 2020 NBA Finals at AdventHealth Arena at the ESPN Wide World Of Sports Complex on Octoin Lake Buena Vista, Florida. LAKE BUENA VISTA, FLORIDA - OCTOBER 11: Jimmy Butler #22 of the Miami Heat wears a VOTE shirt and.